Brand
The Enchanted Artistry brand
Our mission is to empower and inspire individuals to discover their God-given gifts through mentorship, beauty, and creative expression.
Glow through what you go through.
Personality
Feminine, assured and warm.
Feminine, assured and warm.
Purpose-led, maternal-care aware and creatively expressive.
Creative and detailed without becoming cluttered.
Premium but approachable.
Colour
Ivory, plum and one pastel.
Our formula holds seventy percent warm ivory and twenty five percent supporting pastels, with rose gold kept to five percent or less. One pastel leads a section at a time, and rose gold stays a sparkle.
Warm Ivory
#FAF8F6
The main field. Page background.
Blush Pink
#F7E2EA
Soft sections and cards.
Soft Pink
#F2C7CF
Warm feature panels.
Lavender
#D8C6E6
Gentle highlights.
Dusty Blue
#B9C7D6
Secondary panels.
Rose Gold
#E0AE97
Accents and hover detail only. A sparkle, never a fill.
Deep Plum
#59374F
Headings and primary buttons.
Soft Charcoal
#37434A
Body copy and navigation.
Typography
Three typefaces.
Cormorant Garamond carries the headings, Montserrat carries the body and interface, and Allura is kept for script moments of one to four words.
Beauty with purpose
Cormorant Garamond
Headings and display type.
Guidance for every season of life.
Montserrat
Body copy, labels, buttons and interface.
Glow gently.
Allura
Script accents and the tagline.
The mark
One mark, carefully kept.
The supplied files are the only true versions of the logo. The mark is never stretched, cropped, rotated, recoloured, intensified or redrawn. Clear space around the full-information logo equals the width of the letter A, and its minimum digital width is 220 pixels. The script wordmark serves slim placements such as the navigation bar.
Craft
Made to be read.
Accessibility
Long-form copy uses dark ink on ivory or white. Interactive states stay visible and keyboard operable, and the whole site can be used without a mouse.
Motion
Sections rise once as you scroll. Only opacity and transform animate, and visitors who prefer reduced motion receive immediate state changes.